Industry Insights

Franklin Madison and Ethos Partner to Bring Affordable Life Insurance to More than 3,500 Financial Institutions

On February 6, 2019, Franklin Madison announced a partnership with Ethos, to offer Ethos’ term life insurance to the over 3,500 financial institutions Franklin Madison serves.

Ethos offers a digitally-driven solution that allows applicants to apply for term life insurance in 10 minutes, with 99 percent of applicants requiring no additional medical testing. By partnering with Ethos, Franklin Madison clients will now be able to offer faster, seamless life insurance enrollment services to their customers and members.

“Franklin Madison is excited to carry forward the larger mission of Ethos to make life insurance more accessible to Americans, through our broad-reaching bank and credit union network,” said Robert Dudacek, president and CEO of Franklin Madison. “This partnership will enhance our ability to enrich our consumers’ lives and secure their financial futures.”

Ethos and Franklin Madison also share the philosophy that life insurance solutions should place family security and financial wellness at the core of the business.

“Ethos was founded on the principle that life insurance should be accessible to all Americans,” said Peter Colis, Ethos CEO and co-founder. “We see that same commitment from Franklin Madison with trustworthy products and services that can have a lifelong impact on their families that subscribe. We’re excited to partner with them to bring great life insurance coverage to their clients across the United States.”

Ethos uses technology and predictive analytics to modernize the life insurance process and align products with what families want and need during critical times in their lives. Co-founded by Peter Colis and Lingke Wang, the company has raised more than $46 million in funding from Sequoia Capital, Accel, GV, Stanford University and Arrive, a subsidiary of Roc Nation, among others. Ethos is headquartered in San Francisco and licensed in 49 states. To learn more, visit www.getethos.com.

Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance products and marketing services through our brand partners. The Company helps generate increased loyalty and incremental revenue for more than 3,500 financial institutions. For more information, visit franklin-madison.com.