Resuscitating Life Insurance for the Digital Age

This article discusses that life insurers can grow revenue by wrenching already-engaged customers from rivals in an increasingly competitive environment or they can look for new ways to engage new customers.

The challenge is one of engagement. The need for life insurance, and the protection it provides, hasn’t changed. What has changed, dramatically so, is how people consume information and purchase products and services. Much of this change has been underpinned by advances in online and digital technologies.

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