Covr characterizes its partnership with Haven Life as enabling both companies to reach an increasing number of financial institutions and their customers. Covr’s white-labeled digital consumer life insurance platform includes single session “apply and buy” insurance, multi-carrier insurance solutions, needs analysis tools, educational content, and telephone-based sales support.
Through the Covr platform, customers at banks and credit unions can now purchase the Haven Term policy, a fully underwritten term life insurance policy issued by MassMutual. Customers who choose Haven Life can apply online and, if approved, purchase life insurance from any device, in minutes.
The value proposition to consumers is the affordable coverage issued by a reputable insurer, as well access to Haven Life Plus, an rider that provides no-cost benefits, including a digital will service, an on-demand fitness app, a digital document storage vault and more to eligible customers, according to Covr.